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On the sleeve cover Martin Fry writes:

"24th March 1982
I hold in my hand four letters… L.O.V.E. welcome to the new ABC record, it's called 'The Look Of Love'. The third in a series of three and a story with a happy ending. Do you remember 'Poison Arrow' or even 'Tears Are Not Enough? Well I hope you agree with me that this is the best ABC recording so far. It's time to put down that bow and arrow and dry those tears and enjoy the one thing, yes the one thing that turns this grey sky to blue.
Incidentally it comes from the first ABC long player "The Lexicon Of Love", which we are making right now. It's my ambition to make a record you can cherish and to be Number one in your personal chart; maybe "the Lexicon Of Love" will be such a record."